Company History
Corporate History
The Septentrial Name
Daywolf debuts its first sunglass designs entitled Septentrials in 2018. The Septentrion was the name for the land north of the Roman Empire in the middle ages. The word literally means in Latin “the seven oxmen” and was used as the name for the land under the seven stars of the Big Dipper in the night sky. The land of the North was considered to be a mystic, barbaric world spanning a geographc region not fully defined or understood. The words “Septentrional” and “Septentrial” were used to describe the people, culture and history of the region by the Roman Empire. For several decades after Columbus discovered North America, North America was referred to by most cartographers as the “Septentrional” or “American Septentrional.” Daywolf owns the domains septentrional.com and septentrial.com, both of which resolve to Daywolf’s homepage. Because the Daywolf® Septentrials come from the land of the North (i.e., North America), and because the Septentrial sunglass frames consist of seven cast Titanium pieces bolted together, Daywolf has chosen this name for its enterprise model eyewear.
Style and Strength Wed in Metal
Daywolf begin designing an early version of its glasses in 2015 and briefly offered for sale a disc-shaped early version shortly thereafter. After nearly three-years of further design and over $100,000 spent on prototyping and redesign, in August of 2018 Daywolf launched a Kicstarter campaign to attempt to secure further funding with the goal of having Daywolf eyewear on the market by early 2019. Daywolf’s Kickstarter campaign video is still available online and can viewed here. Daywolf maintains a YouTube channel with several promotional videos, including its original Kickstarter video, an early video of showing animated digital renderings of its eyewear, and a brief product montage. In September of 2018, Daywolf’s Kickstarter campaign reached its funding goal and was successful. Daywolf ordered tools be made for its seven titanium frame components, plus tooling for the nose and arms pads. Daywolf ordered several thousand lenses of different materials for testing, including polycarbonate, nylon and TAC. Daywolf had other parts specially made for its first production run, including specialty screws and ultra-thin washers for the hinges.
